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Belly of the Beast

Name of Your business
Your name and position
Aimee Francaes, Jesse Hassinger, co-owners and operators
What inspired you to start your business? How did your business get started?

We wanted to work together on a day-to-day basis doing something we both loved and being involved with the community. Opening an eatery was a natural fit to make all of these wonderful things happen.

Belly of the Beast was eight years in the making before we opened. It went through many different concept variations and we could not be happier to have landed on forming an eatery featuring whole-animal butchery and produce sourced from local farms we’ve visited and are using best practices in raising their crops and animals.

Tell us a little bit about your business.

In making everything from scratch and using whole-animals, our menu rotates more regularly than your everyday eatery. When we sell out of bacon or pastrami or pulled pork or chicken, it means that we won’t have those dishes back up and running until we have ordered the animals and then butchered them and cured and smoked the meat. And with chicken, this is a seasonal animal in New England only being freshly available from mid-July to mid-November. People seem to understand the seasonality of produce (sweet potatoes: winter; tomatoes: late summer) more than animals, but almost all of the food we eat has some sort of season to it.

What is your favorite thing to do in your business?
Build relationships with our staff, guests, and farm partners. We love having a space that is centered around community and the conversations and people that are involved in making this incredible dream come true for us. Cooking and recipe testing new menu ideas is always fun too!
If nothing else, what is the one piece of information you want someone to know about your business?
That we source and make everything from scratch from the nutrient-rich farms that surround the pioneer valley community. When you come in to eat our pork belly grain bowl, we can tell you about Climbing Tree Farm just across the boarder in NY that raises the red waddle pigs, what ingredients and cooking method went into making the pork belly from that breed of pig, all the produce that was put together in our kimchi, about the eggs from Cream of the Crop Farm in Russell, the lettuce from Astarte Farm in Hadley, the parsley from Kitchen Garden in Sunderland, the einkorn berry grains from Farmer Ground Farm in NY which makes up our grain bowls.
What is the one piece of business advice you would like to share?

Continually ask questions of other business owners and share in your own experiences with others. Those conversations are the most helpful to you in starting, building, and growing your business while also building a stronger community – one that will raise all businesses alike.