Downtown Business

Chamber Members with a Downtown Northampton address are automatic members of the Downtown Northampton Association (DNA). 


The Chamber and the DNA
Partners for a common cause: the success and vitality of Downtown Northampton

What does the Chamber offer for our Downtown Members?burst and text

  • Chamber members can participate in the Northampton Gift Card program.

  • Chamber members receive special rates for Valley Placemaker – a new universal rewards shopping program designed to increase sales to independent businesses throughout Hampshire County

  • is a new travel destination website for all of Hampshire County featuring every Chamber member with links to your web site

  • Members are listed in the printed Hampshire County Visitor Guide- this publication is mailed out for all visitor inquiries to the Chamber as well as widely distributed by local colleges, museums and special events like Paradise City Arts Festival and the Big E.

  • Monthly media releases to travel media promote upcoming events, new properties and attractions.

  • Digital marketing campaigns promote our area and generate thousands of visitors to our web site.

  • This is the tip of the iceberg of benefits. It’s a great time to join! Check out all of our member benefits here.

What does the DNA do?DNA Logo 2017

BeautificationHoliday Lighting  program, flower buckets and hanging planters from Spring-Fall

Events and Marketing: The DNA promotes and produce signature events for the restaurant and retail community (like Restaurant Week, Chalk Art Festival, Sidewalk Sales, Ice Art Fest, Downtown Trick or Treating,  Holiday Stroll and more). 

Advocacy:  The DNA will continue to bring together key partners to move forward with initiatives that are beneficial and healthy for our Downtown.